Blog

There are Two Kinds of Networking – One is Much Better

Travis L. Scottby Travis L. Scott

“Networking is an enrichment program, not an entitlement program.” — Susan RoAne The world is awash in negative headlines right now. COVID-19 is surging across the US and globally. The election that happened weeks ago still isn’t resolved. Companies continue to lay off employees. Congress is gridlocked by political in-fighting. The list goes on and on and on. Meanwhile, you may feel stuck in your current, unfulfilling role. Your career may seem like it’s frozen. You may be telling yourself, “no one is hiring marketers, so why even bother looking?” However, the best time to act is when you don’t …

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Want to Build Your Personal Brand? Focus on These 3 Things First

Travis L. Scottby Travis L. Scott

The topic of building your personal brand isn’t a new one, and I’m sure it’s something you hear a lot about. You may be asking yourself, “Do I really need to develop my personal brand?” and my answer would be, “not really.” It’s up to you and what your professional goals are. I think the thought of building a personal brand conjures up thoughts of becoming an ‘expert’ in some area and includes writing and public speaking. Those things can be scary to people, but they’re also not all-inclusive to having a personal brand. You can do many things, but …

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Being an Introvert is Seen as a Weakness- Why That is Complete Bullshit

Travis L. Scottby Travis L. Scott

I’m an introvert. Occasionally, with enough alcohol or a topic I am passionate about, I can be coaxed out of my shell. But, for the most part, I actively avoid direct engagement- especially in person. I’ve often been envious of my friends and colleagues who can strike up a conversation with anyone. I feel like everyone loves them and wants to be around them. Meanwhile, here I am on Travis Island. I often ask myself, “why can’t I be more extroverted?” Which is usually followed by, “why do I even care?” I don’t know if it stems from the childhood …

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How to Write Better Quality Content in 3 Steps

Travis L. Scottby Travis L. Scott

Photo by Trent Erwin on Unsplash There’s no question that there’s a lot of noise out there when it comes to content. People are beginning to feel overwhelmed, and it takes a lot to get their attention, let alone keep them engaged long enough to read your article or watch your video. Write Every Day This may sound contradictory, but I think this is the most critical thing you can do to produce quality content. There are several reasons I feel this way. One, you’ll get better at writing over time. Becoming better at something is a surefire way to …

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How I Come Up With Things to Write About – Every Single Day

Travis L. Scottby Travis L. Scott

Photo by Timothy Perry on Unsplash If you’re thinking about further developing your ‘personal brand’ or maybe you’re contemplating a career pivot or a change altogether, you’ve probably thought about creating content. Like me, you’re also eager to get your hands on as many books about your field or areas of interest as you can to soak up as much knowledge as possible. One of the best ways to make an impact and change the trajectory of your career is to be brave and begin sharing your perspectives and knowledge on the areas you would like to take your career.   …

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These 5 Things Will Ensure a Successful Career Change

Travis L. Scottby Travis L. Scott

You may have heard the phrase ‘anything good is worth waiting for.’ It’s another way of saying, “Be patient.” This also applies to making a career change. Making a career change is a big decision. There’s also a lot stacked against you when you start out.  If you want to make a career change into something you’re “passionate” about, I would caution you to give that a second thought. Passion is an emotion, and emotions are fleeting. Even the most passionate things in life can begin to feel like a ‘job’ again when done as a profession. I don’t want …

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A Secret to Making a Career Change

Travis L. Scottby Travis L. Scott

When I started The Winding Road in the spring of 2019, it was really more a way to dip my toes into the water of podcasting. I didn’t know where it would go and certainly didn’t know that it would lead me to providing advice around making a career change. Podcasting was blowing up. Everyone said that you ‘had to do it’ if you were a marketer- or anyone breathing for that matter. So, I went all in. Like I usually do with anything I’m learning or want to figure out. But then, I realized that I like writing much …

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