Lately, I've haven't been able to get enough of Bernadette Jiwa's marketing books.
I just read "Marketing: A Love Story" and am now reading "difference".
If you are a fan of Seth Godin then you'll automatically be a fan of Bernadette.
I was going back through "Marketing: A Love Story" today and something caught my attention.
It was her advice about focusing on the present instead of the future. It resonated with me because I think way too often about the future. Constantly, as a matter of fact. Some of my actions are future-driven instead of present-driven. That needs to change. I've been this way since I was in college. Maybe high school.
I wanted to Tweet this out but there weren't enough characters so here's what she says:
Six Strategies That Work Better Than Trying to Predict the Future
- Focus on doing the best work you can do today.
- Learn how to see the truth and the opportunity in what's right here, right now.
- Listen to what's going on around you instead of to the voice in your head.
- Be grateful for who and what you have in your life at this moment.
- Decide what matters, then make that happen.
- Stop worrying about where you'll be this time next year.
If you're a marketer (or not) I would highly recommend her books.
Below are links to both books on Amazon: