How to Write Better Quality Content in 3 Steps

Photo by Trent Erwin on Unsplash There’s no question that there’s a lot of noise out there when it comes to content. People are beginning to feel overwhelmed, and it takes a lot to get their attention, let alone keep them engaged long enough to read your article or watch your video. Write Every Day This may sound contradictory, but I think this is the most critical thing you can do to produce quality content. There are several reasons I feel this way. One, you’ll get better at writing over time. Becoming better at something is a surefire way to …

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How I Come Up With Things to Write About – Every Single Day

Photo by Timothy Perry on Unsplash If you’re thinking about further developing your ‘personal brand’ or maybe you’re contemplating a career pivot or a change altogether, you’ve probably thought about creating content. Like me, you’re also eager to get your hands on as many books about your field or areas of interest as you can to soak up as much knowledge as possible. One of the best ways to make an impact and change the trajectory of your career is to be brave and begin sharing your perspectives and knowledge on the areas you would like to take your career.   …

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These 5 Things Will Ensure a Successful Career Change

You may have heard the phrase ‘anything good is worth waiting for.’ It’s another way of saying, “Be patient.” This also applies to making a career change. Making a career change is a big decision. There’s also a lot stacked against you when you start out.  If you want to make a career change into something you’re “passionate” about, I would caution you to give that a second thought. Passion is an emotion, and emotions are fleeting. Even the most passionate things in life can begin to feel like a ‘job’ again when done as a profession. I don’t want …

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Why Being a Generalist Can Be a Strength

Recently, a friend shared an interview that is on YouTube that I haven’t been able to get out of my head. Jacob Morgan interviewed David Epstein, the author of the book called Range: Why Generalists Triumph in a Specialized World. They discussed the topic of being a generalist versus a specialist. It resonates with me because I’ve been lamenting my own feelings of being more of a generalist than a specialist throughout my career. In fact, I’ve been a little down about it recently. I feel like I know about a lot of things and have experience doing many different …

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Monetize and Scale Your Knowledge

Photo by Aron Visuals on Unsplash Recently, I was talking with a friend who is a knowledgeable marketer with deep expertise in Google Analytics. He’s able to quickly diagnose issues that would take other people hours, if not days, to figure out. He can do this in a matter of minutes. His knowledge is in demand, and he doesn’t do a bit of self-promotion. He recently helped a friend and former colleague out as a favor. This ended up being something he could have charged $1,500-$2,000 for. Not only that, but he could also have documented some of the more …

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Futureproof Your Career (and Income)

Photo by Drew Beamer on Unsplash Every day we think of three things: the past, the present, and the future. When we think about the past and the future, we should use them both to shape our present. The past is just that, in the past. Don’t dwell on it but use it as a learning opportunity. The future cannot be predicted. Don’t try. However, the future can be influenced. What do I mean by this? Well, the things you do today will no doubt have an impact on the future. We just don’t always know in what ways. One …

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What if it doesn’t work?

It Might Not Work This is for those of you who have an idea buzzing around your head but are too afraid to make leap. Don’t read the following things as if I’m saying them. Read it as if you are saying them to yourself. Start with this: It may not work. Now ask yourself the following questions with your idea in mind: What if it doesn’t work? But, what if it does?  What if it doesn’t work the first time and I figure out why? What if I take what I learned, try again, and it works? What if …

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Your Harshest Critic

Originally published on May 6, 2020 We’re our own harshest critic. That’s a fact. Sometimes the criticism is more stinging than at other times. Sometimes we brush it off, but usually, that’s when the stakes are low.  The higher the stakes, the bigger the critic.  If we’re stretching our capabilities, learning something new, the nasty critic will show up again. Always trying to talk us out of whatever it is we’re doing.  It’s a big reason people don’t learn new things – adults at least.  We’re afraid to look like a failure at something we’ve never done and have zero …

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It’s Not You, It’s Them

Feeling Like an Imposter Recently, I interviewed Brian Smith as part of ongoing research I’m doing for a book I’m writing about Recruitment Marketing. Brian is the Recruitment Marketing Manager at Alterra Mountain in Denver, CO. It’s funny, as a former recruiter I’ve interviewed thousands of people talking about things I have no clue about like software engineering and never really felt imposter syndrome nor was I ever nervous before a call. On the contrary, before each interview I’ve conducted for my book, I’ve felt nervous, self-doubt, and a bit of imposter syndrome creep in. Like Seth Godin says, this …

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Reassurance is Futile

“Reassurance is futile” These words aren’t my own. I’m stealing them from Seth Godin. I was recently on an exclusive Zoom call with Seth and other altMBA alums to talk about his upcoming book The Practice that will be coming out in November. During the call, we would discuss a topic that is covered in his book and then break out into small groups of 4-5 of us to discuss what it means to us and the creative work we’re doing. To kick off our discussion around reassurance, he said, “reassurance is futile.” He also mentioned that reassurance is not …

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