Want to Build a Personal Brand? First, Slow Your Roll

Everybody seems to be talking about building their personal brand these days. It’s becoming such an overused term that it’s bordering on cringe-worthy when someone mentions it. Personal brands aren’t new. They’ve been around since humans have. In pre-hypermarketing times, about 20 years ago, it was known as your reputation. The only difference is now we can influence, at scale, others’ perception of our reputation through a nauseating choice of social media platforms and other chest-thumping forms of communication. We live in a time of scale and reach unlike any other. The barriers to getting your message out to hundreds …

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