The Two Most Important Things You Can Do to Market Your Career

Whether you’re focused on building or strengthening your “personal brand” or want to land a new role with a new company that fits the next logical step in your career, understanding two things – what you do and who you do it for – is essential. Both of these things represent the primary pillars of marketing. Without a specific answer to both, you’re just flailing, which leads to failing. The most common trap that marketers fall into is that they try to be everything to everyone. That’s impossible. Not to mention expensive for you and confusing for your customers. When …

Read More

Want to Build a Personal Brand? First, Slow Your Roll

Everybody seems to be talking about building their personal brand these days. It’s becoming such an overused term that it’s bordering on cringe-worthy when someone mentions it. Personal brands aren’t new. They’ve been around since humans have. In pre-hypermarketing times, about 20 years ago, it was known as your reputation. The only difference is now we can influence, at scale, others’ perception of our reputation through a nauseating choice of social media platforms and other chest-thumping forms of communication. We live in a time of scale and reach unlike any other. The barriers to getting your message out to hundreds …

Read More