The Other Side

As I write this in March of 2020, we’re in the midst of something no one currently alive in this country has experienced.  Change happened seemingly overnight. Our routines, our predictions of the future, our sense of security, our jobs and careers – all turned upside down.  Marketers like me are struggling to understand how to market in a time of uncertainty.  Many people have been forced to work remotely for the first time in their careers. Some of us have been doing it for a long time, but now it’s different.  Businesses, some within only a week, have shuttered. …

Read More

Narratives and the Stories Other People Create About You

Stories are a part of our every day lives, whether we realize it or not. We are either telling ourselves stories about someone or a situation. We also do things to help others project a certain story about us. Take job titles, for example. They can be a signal to other people about your success. Or is it just perceived success? Do job titles give people a convenient place to hide? What do I mean a “convenient place to hide”? Research has been done that shows if we want to accomplish something big – like writing a book or running …

Read More

What it Means to Be a Professional and Why it Matters Now

With everything going on right now, I’ve been thinking a lot about being a professional.  Most specifically, the shift in the way a lot of people work and communicate outside of what they’ve done in the past. A shift into using technology more than they may have in the past. A shift in the way they now have to show up each day. The world isn’t going to simply stop because of this pandemic. Companies need to change, adapt, and keep moving forward. People need to do the same. Stop worrying about what could happen and start focusing on what …

Read More

From Constraints Come Opportunity (and Choices)

There’s no question. There’s a lot of anxiety in the world right now. A lot of uncertainty.  We’re in the midst of a global pandemic. It seems like everywhere you turn it’s doom and gloom. People are fearful. They’re anxious. They’re afraid. That’s to be expected. But, it’s also important to be rational. To be an adult. To be a leader. To be supportive. And, to use this time to reflect and get better. A tremendous opportunity exists to come out of this thing better than we went in. We’re stuck at home, there aren’t any live sports on. That …

Read More

Patience (Part 2) – Focus on the Small Things

Patience.  A lot of people talk about it but when it comes to practicing it ourselves a lot of us fall short, don’t we? Patience is a difficult thing to have when it comes to our careers. A lot of times we know we’re capable of so much more than we’re doing if only we had a chance to prove it.  I’m sure this is a thought that young professionals have on a nearly daily basis. Unfortunately, that’s not a thought that goes away when you get more experience.  If you’re a continuous learner like me and if you strive, …

Read More

Patience: The Key to a Successful Career – Part I

A couple of weeks ago I was in Lincoln, Nebraska for a charity event and I was able to meet Ali Schwanke, a fellow speaker at the Digital Crush marketing conference last October (2019). After coffee, she gave me a tour of her office. It was very impressive and I particularly liked the breakout rooms that were named after well-known, highly successful marketers. People like Seth Godin, David Ogilvy, Rand Fishkin, Gary Vaynerchuk, and Ann Handley.  After the tour we said goodbye and I drove from Lincoln to Omaha. As I was driving I was thinking about things and thinking …

Read More

Get Out of Your Own Way

How to Make Better Career Decisions from The Winding Road on Vimeo. Today I’m going to talk about fear. It’s a topic that I resurface from time to time because it’s an important one. It’s one of the most life-limiting and career-limiting factors any of us face and we face it daily. At least in some form. It shows up when we start to consider a change. Any kind of change. But especially when we consider a change associated with our career. I have a couple of ‘theories’ on this and the one I see as the most influential is …

Read More

Are You Jealous When Someone Succeeds and Happy When They Fail?

“The road to success and the road to failure are almost exactly the same.” – Colin R. Davis One thing that is certain is there is no map for your life. No one can tell you how to get from point A to point B when it comes to success and happiness.   Everyone’s situation is different.   Understanding that you can seek guidance from others but not a set of instructions on how to get to the place you seek to be can be liberating.   The key is to take bits of other people’s ideas and use them …

Read More

Stop Being a Hustler

I’ve always hated the term “side hustle” but couldn’t quite figure out why. Now I know. I was reading one of Seth Godin’s recent blog posts and he said: “Want to change the mind of a hustler, show the money.” That’s why I hate that term. When I’ve engaged in projects outside of my “day job” in the past it has usually been about getting experience and learning. It hasn’t been about the money. It never will. That’s why I also hate the term “side gig”. Happiness has no price. When I take on a project I’m getting something more …

Read More