Category: Motivation

The Most Liberating and Brave Thing You Can Say to Your Content’s Critics

Travis L. Scottby Travis L. Scott

The world is a noisy place, and that extends to the professional world. People keep telling you, “you have to create content,” “you should start a blog,” “become active on LinkedIn and share your content there.” Whether you’ve been in an industry and profession for 15 years or 2, it’s still scary to write a blog post and share it out on LinkedIn or Twitter. Creating a short video of your thoughts, perspective, or experience you’d like to share is scary. Imaginary Critics We always hear this imaginary critic in our minds who tells us we’re a fraud. “They” tell …

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5 Things You Can Do Today to Make Time for Your Career Pivot

Travis L. Scottby Travis L. Scott

This past year (2020) has been a doozy. Our worlds have been completely shaken up, our values solidified, and some things we once thought were important no longer are. You may be entering the new year contemplating a career pivot or making the leap toward starting a business. However, unless you have a sizeable amount of cash stashed aside that you don’t mind losing early on, it’s not a good idea to quit your day job and jump into your new endeavor with both feet. That means adding more time and work on top of what you’re already doing. For …

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Want to Build Your Personal Brand? Focus on These 3 Things First

Travis L. Scottby Travis L. Scott

The topic of building your personal brand isn’t a new one, and I’m sure it’s something you hear a lot about. You may be asking yourself, “Do I really need to develop my personal brand?” and my answer would be, “not really.” It’s up to you and what your professional goals are. I think the thought of building a personal brand conjures up thoughts of becoming an ‘expert’ in some area and includes writing and public speaking. Those things can be scary to people, but they’re also not all-inclusive to having a personal brand. You can do many things, but …

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Being an Introvert is Seen as a Weakness- Why That is Complete Bullshit

Travis L. Scottby Travis L. Scott

I’m an introvert. Occasionally, with enough alcohol or a topic I am passionate about, I can be coaxed out of my shell. But, for the most part, I actively avoid direct engagement- especially in person. I’ve often been envious of my friends and colleagues who can strike up a conversation with anyone. I feel like everyone loves them and wants to be around them. Meanwhile, here I am on Travis Island. I often ask myself, “why can’t I be more extroverted?” Which is usually followed by, “why do I even care?” I don’t know if it stems from the childhood …

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A Secret to Making a Career Change

Travis L. Scottby Travis L. Scott

When I started The Winding Road in the spring of 2019, it was really more a way to dip my toes into the water of podcasting. I didn’t know where it would go and certainly didn’t know that it would lead me to providing advice around making a career change. Podcasting was blowing up. Everyone said that you ‘had to do it’ if you were a marketer- or anyone breathing for that matter. So, I went all in. Like I usually do with anything I’m learning or want to figure out. But then, I realized that I like writing much …

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Why Being a Generalist Can Be a Strength

Travis L. Scottby Travis L. Scott

Recently, a friend shared an interview that is on YouTube that I haven’t been able to get out of my head. Jacob Morgan interviewed David Epstein, the author of the book called Range: Why Generalists Triumph in a Specialized World. They discussed the topic of being a generalist versus a specialist. It resonates with me because I’ve been lamenting my own feelings of being more of a generalist than a specialist throughout my career. In fact, I’ve been a little down about it recently. I feel like I know about a lot of things and have experience doing many different …

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Monetize and Scale Your Knowledge

Travis L. Scottby Travis L. Scott

Photo by Aron Visuals on Unsplash Recently, I was talking with a friend who is a knowledgeable marketer with deep expertise in Google Analytics. He’s able to quickly diagnose issues that would take other people hours, if not days, to figure out. He can do this in a matter of minutes. His knowledge is in demand, and he doesn’t do a bit of self-promotion. He recently helped a friend and former colleague out as a favor. This ended up being something he could have charged $1,500-$2,000 for. Not only that, but he could also have documented some of the more …

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