How to Write Better Quality Content in 3 Steps

Photo by Trent Erwin on Unsplash There’s no question that there’s a lot of noise out there when it comes to content. People are beginning to feel overwhelmed, and it takes a lot to get their attention, let alone keep them engaged long enough to read your article or watch your video. Write Every Day This may sound contradictory, but I think this is the most critical thing you can do to produce quality content. There are several reasons I feel this way. One, you’ll get better at writing over time. Becoming better at something is a surefire way to …

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These 5 Things Will Ensure a Successful Career Change

You may have heard the phrase ‘anything good is worth waiting for.’ It’s another way of saying, “Be patient.” This also applies to making a career change. Making a career change is a big decision. There’s also a lot stacked against you when you start out.  If you want to make a career change into something you’re “passionate” about, I would caution you to give that a second thought. Passion is an emotion, and emotions are fleeting. Even the most passionate things in life can begin to feel like a ‘job’ again when done as a profession. I don’t want …

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A Secret to Making a Career Change

When I started The Winding Road in the spring of 2019, it was really more a way to dip my toes into the water of podcasting. I didn’t know where it would go and certainly didn’t know that it would lead me to providing advice around making a career change. Podcasting was blowing up. Everyone said that you ‘had to do it’ if you were a marketer- or anyone breathing for that matter. So, I went all in. Like I usually do with anything I’m learning or want to figure out. But then, I realized that I like writing much …

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Why Being a Generalist Can Be a Strength

Recently, a friend shared an interview that is on YouTube that I haven’t been able to get out of my head. Jacob Morgan interviewed David Epstein, the author of the book called Range: Why Generalists Triumph in a Specialized World. They discussed the topic of being a generalist versus a specialist. It resonates with me because I’ve been lamenting my own feelings of being more of a generalist than a specialist throughout my career. In fact, I’ve been a little down about it recently. I feel like I know about a lot of things and have experience doing many different …

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Monetize and Scale Your Knowledge

Photo by Aron Visuals on Unsplash Recently, I was talking with a friend who is a knowledgeable marketer with deep expertise in Google Analytics. He’s able to quickly diagnose issues that would take other people hours, if not days, to figure out. He can do this in a matter of minutes. His knowledge is in demand, and he doesn’t do a bit of self-promotion. He recently helped a friend and former colleague out as a favor. This ended up being something he could have charged $1,500-$2,000 for. Not only that, but he could also have documented some of the more …

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Imposter Syndrome’s Kryptonite

Imposter Syndrome and Curiosity Recently, I was talking with a friend about imposter syndrome and making career pivots. We explored a lot of different angles and examples of this topic. I’m not big on the term “superpower” to describe our core strengths, but I’m warming up to it. During our conversation, I came to realize that one of my core strengths or “superpowers” is actually not knowing what I’m doing. At least the feeling of not knowing what I’m doing or the feeling of not knowing enough. One thing I know about myself is that I’m extremely curious and love …

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What Do Brand Line Extensions Have to Do with Your Career?

You may be asking, what are line extensions? Well, the next time you go to the grocery store or Walgreens, take a look at the toothpaste aisle. What do you see? The reason I picked toothpaste is that I had to buy some a few weeks ago, and I was left confused and overwhelmed. Crest had three rows, Colgate had two rows, and the bottom row was every other brand. There were more choices of Crest toothpaste than I have teeth in my mouth. I’m not sure how many different kinds of fresh taste combined with whitening most people need, …

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It’s a Side Project, Not a Side Hustle

They’re Projects, Not Hustles Recently I’ve been hearing more buzz and conversations around side gigs or “side hustles.” Personally, I hate the term “side hustle,” and I don’t particularly like “side gig” either. Side projects or just projects would be better. As the economy (and world) changes, the way we work will also change. The way companies hire is myopic and transactional. It’s nearly impossible to pivot your career at any point if you feel it’s not going down the path you’d like. Networking, Not Applying Especially if you don’t know anyone working at one of your target companies – …

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