You’re a Marketer. Why Are You Still Writing Your Resume Like It’s 1959?

Recently, I was helping someone with their resume. They’re a budding, talented marketing copywriter ready to make the jump into a role that will allow them to leverage their talent. Knowing this person and their work, then seeing their resume, I was surprised at the disconnect. His resume was stiff, formal, robotic—nothing like how he usually writes or talks. How did this kind of writing pervade resumes and CVs? How is it that even talented writers are falling into this trap of crappy, impersonal resume writing? It’s also surprising how the ancient myth of keeping your resume to one page …

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How to Turn AI, Competitors, and Alternatives into Your Professional Advantage

If you begin to think about what you offer to an employer or client, depending on the career path you’ve chosen, there are always alternatives and competition. There will always be alternatives. One alternative is that your client could do the work themselves instead of paying you to do it. For some apps or software platforms, a free Google spreadsheet is an alternative. If you make money providing a product or service to your clients, there will always be competition. For some, the threat of artificial intelligence, or AI, is already here and impacting how you work. What does this …

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Is Your Commitment Phobia Preventing You From Being a Successful Solopreneur?

“Look at that stack of books by the bed and tell me that you’re the kind of person who can be happy focusing on just one niche?,” said my wife as we were talking about my career when I told her I need to narrow my focus when it comes to marketing. I’ve never been a niche guy with anything. My music taste is eclectic as hell. Take last Friday evening for example. We started listening to 40’s music (one of my favorite genres), then moved to the ’80s, then the band America, then the band ELO. It ended with …

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Is False Abundance or Scarcity Around Your Knowledge Holding You Back?

Abundance and scarcity are interesting concepts to me and something I’ve been thinking about a lot lately – especially when it comes to sharing knowledge and teaching. Sometimes we’re hesitant to share what we know. We want to keep it to ourselves because we feel like it creates some sort of scarcity. As if we’re the only ones who know it and if we let it out our value instantly decreases. As if we can somehow maintain our status by keeping it to ourselves. Knowledge does not accrue interest by staying in your head. In fact, it loses value. Knowledge …

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Want to Build Your Personal Brand? Focus on These 3 Things First

The topic of building your personal brand isn’t a new one, and I’m sure it’s something you hear a lot about. You may be asking yourself, “Do I really need to develop my personal brand?” and my answer would be, “not really.” It’s up to you and what your professional goals are. I think the thought of building a personal brand conjures up thoughts of becoming an ‘expert’ in some area and includes writing and public speaking. Those things can be scary to people, but they’re also not all-inclusive to having a personal brand. You can do many things, but …

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How to Write Better Quality Content in 3 Steps

Photo by Trent Erwin on Unsplash There’s no question that there’s a lot of noise out there when it comes to content. People are beginning to feel overwhelmed, and it takes a lot to get their attention, let alone keep them engaged long enough to read your article or watch your video. Write Every Day This may sound contradictory, but I think this is the most critical thing you can do to produce quality content. There are several reasons I feel this way. One, you’ll get better at writing over time. Becoming better at something is a surefire way to …

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These 5 Things Will Ensure a Successful Career Change

You may have heard the phrase ‘anything good is worth waiting for.’ It’s another way of saying, “Be patient.” This also applies to making a career change. Making a career change is a big decision. There’s also a lot stacked against you when you start out.  If you want to make a career change into something you’re “passionate” about, I would caution you to give that a second thought. Passion is an emotion, and emotions are fleeting. Even the most passionate things in life can begin to feel like a ‘job’ again when done as a profession. I don’t want …

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