Is False Abundance or Scarcity Around Your Knowledge Holding You Back?

Abundance and scarcity are interesting concepts to me and something I’ve been thinking about a lot lately – especially when it comes to sharing knowledge and teaching. Sometimes we’re hesitant to share what we know. We want to keep it to ourselves because we feel like it creates some sort of scarcity. As if we’re the only ones who know it and if we let it out our value instantly decreases. As if we can somehow maintain our status by keeping it to ourselves. Knowledge does not accrue interest by staying in your head. In fact, it loses value. Knowledge …

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Want to Build Your Personal Brand? Focus on These 3 Things First

The topic of building your personal brand isn’t a new one, and I’m sure it’s something you hear a lot about. You may be asking yourself, “Do I really need to develop my personal brand?” and my answer would be, “not really.” It’s up to you and what your professional goals are. I think the thought of building a personal brand conjures up thoughts of becoming an ‘expert’ in some area and includes writing and public speaking. Those things can be scary to people, but they’re also not all-inclusive to having a personal brand. You can do many things, but …

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How to Write Better Quality Content in 3 Steps

Photo by Trent Erwin on Unsplash There’s no question that there’s a lot of noise out there when it comes to content. People are beginning to feel overwhelmed, and it takes a lot to get their attention, let alone keep them engaged long enough to read your article or watch your video. Write Every Day This may sound contradictory, but I think this is the most critical thing you can do to produce quality content. There are several reasons I feel this way. One, you’ll get better at writing over time. Becoming better at something is a surefire way to …

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These 5 Things Will Ensure a Successful Career Change

You may have heard the phrase ‘anything good is worth waiting for.’ It’s another way of saying, “Be patient.” This also applies to making a career change. Making a career change is a big decision. There’s also a lot stacked against you when you start out.  If you want to make a career change into something you’re “passionate” about, I would caution you to give that a second thought. Passion is an emotion, and emotions are fleeting. Even the most passionate things in life can begin to feel like a ‘job’ again when done as a profession. I don’t want …

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A Secret to Making a Career Change

When I started The Winding Road in the spring of 2019, it was really more a way to dip my toes into the water of podcasting. I didn’t know where it would go and certainly didn’t know that it would lead me to providing advice around making a career change. Podcasting was blowing up. Everyone said that you ‘had to do it’ if you were a marketer- or anyone breathing for that matter. So, I went all in. Like I usually do with anything I’m learning or want to figure out. But then, I realized that I like writing much …

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Why Being a Generalist Can Be a Strength

Recently, a friend shared an interview that is on YouTube that I haven’t been able to get out of my head. Jacob Morgan interviewed David Epstein, the author of the book called Range: Why Generalists Triumph in a Specialized World. They discussed the topic of being a generalist versus a specialist. It resonates with me because I’ve been lamenting my own feelings of being more of a generalist than a specialist throughout my career. In fact, I’ve been a little down about it recently. I feel like I know about a lot of things and have experience doing many different …

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Monetize and Scale Your Knowledge

Photo by Aron Visuals on Unsplash Recently, I was talking with a friend who is a knowledgeable marketer with deep expertise in Google Analytics. He’s able to quickly diagnose issues that would take other people hours, if not days, to figure out. He can do this in a matter of minutes. His knowledge is in demand, and he doesn’t do a bit of self-promotion. He recently helped a friend and former colleague out as a favor. This ended up being something he could have charged $1,500-$2,000 for. Not only that, but he could also have documented some of the more …

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