The Trap of Seeking Perfection – The Story of Writing My First Book

In June 2020, I had decided to write a book. Not just any book, but my first book. It was a little intimidating. I wasn’t sure what I was going to write about at first. Then a couple of things happened that sparked an idea for the topic. The first thing that happened was that I read Cal Newport’s book, So Good They Can’t Ignore You. That book completely changed my perspective on a lot of things including, the myth of trying to match your passion with your career and, most importantly for me, the idea of “career capital.” “Career …

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The Two Most Important Things You Can Do to Market Your Career

Whether you’re focused on building or strengthening your “personal brand” or want to land a new role with a new company that fits the next logical step in your career, understanding two things – what you do and who you do it for – is essential. Both of these things represent the primary pillars of marketing. Without a specific answer to both, you’re just flailing, which leads to failing. The most common trap that marketers fall into is that they try to be everything to everyone. That’s impossible. Not to mention expensive for you and confusing for your customers. When …

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A Side Project to Make Extra Money? Nah. More Like Leveling Up Your Career

Employment in the U.S. has been one-sided for a very long time. A company hires you, and you only focus on that company, no outside projects bringing in additional income for you and your family. They’ll pay you as little as they possibly can, expect you to be grateful and loyal, then fire you the minute the economy turns bad. Unfortunately, this still holds true for many companies, but things have changed massively over the past decade-plus. The cost of living in some cities has far outpaced the 2%-3% “cost of living” income increases companies have doled out to their …

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