February 2021 - The Winding Road

Is Your Commitment Phobia Preventing You From Being a Successful Solopreneur?

by Travis L. ScottFebruary 25, 2021February 25, 2021

“Look at that stack of books by the bed and tell me that you’re the kind of person who can be happy focusing on just one niche?,” said my wife as we were talking about my career when I told her I need to narrow my focus when it comes to marketing. I’ve never been a niche guy with anything. My music taste is eclectic as hell. Take last Friday evening for example. We started listening to 40’s music (one of my favorite genres), then moved to the ’80s, then the band America, then the band ELO. It ended with …

Want to Build a Personal Brand? First, Slow Your Roll

by Travis L. ScottFebruary 12, 2021February 12, 2021

Everybody seems to be talking about building their personal brand these days. It’s becoming such an overused term that it’s bordering on cringe-worthy when someone mentions it. Personal brands aren’t new. They’ve been around since humans have. In pre-hypermarketing times, about 20 years ago, it was known as your reputation. The only difference is now we can influence, at scale, others’ perception of our reputation through a nauseating choice of social media platforms and other chest-thumping forms of communication. We live in a time of scale and reach unlike any other. The barriers to getting your message out to hundreds …

Three Easy Things You Can Do Today to Balance Your Career, Learning, and Life

by Travis L. ScottFebruary 4, 2021February 4, 2021

I say ‘easy,’ because the things I’m proposing are decisions we can make. We can either decide to do them or not. However, I realize that it may be an easy decision, executing may take some effort. But, what I’m proposing is not difficult. It’s really not difficult at all. It just takes focus and planning. For some of us, the COVID pandemic provides ample time to learn and practice getting better at things like writing, creating videos, or anything else you want to work on. For others, the opposite is true now. You now have a second job – …