Month: November 2020

There are Two Kinds of Networking – One is Much Better

Travis L. Scottby Travis L. Scott

“Networking is an enrichment program, not an entitlement program.” — Susan RoAne The world is awash in negative headlines right now. COVID-19 is surging across the US and globally. The election that happened weeks ago still isn’t resolved. Companies continue to lay off employees. Congress is gridlocked by political in-fighting. The list goes on and on and on. Meanwhile, you may feel stuck in your current, unfulfilling role. Your career may seem like it’s frozen. You may be telling yourself, “no one is hiring marketers, so why even bother looking?” However, the best time to act is when you don’t …

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Want to Build Your Personal Brand? Focus on These 3 Things First

Travis L. Scottby Travis L. Scott

The topic of building your personal brand isn’t a new one, and I’m sure it’s something you hear a lot about. You may be asking yourself, “Do I really need to develop my personal brand?” and my answer would be, “not really.” It’s up to you and what your professional goals are. I think the thought of building a personal brand conjures up thoughts of becoming an ‘expert’ in some area and includes writing and public speaking. Those things can be scary to people, but they’re also not all-inclusive to having a personal brand. You can do many things, but …

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Being an Introvert is Seen as a Weakness- Why That is Complete Bullshit

Travis L. Scottby Travis L. Scott

I’m an introvert. Occasionally, with enough alcohol or a topic I am passionate about, I can be coaxed out of my shell. But, for the most part, I actively avoid direct engagement- especially in person. I’ve often been envious of my friends and colleagues who can strike up a conversation with anyone. I feel like everyone loves them and wants to be around them. Meanwhile, here I am on Travis Island. I often ask myself, “why can’t I be more extroverted?” Which is usually followed by, “why do I even care?” I don’t know if it stems from the childhood …

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