September 2020 - The Winding Road

Monetize and Scale Your Knowledge

Photo by Aron Visuals on Unsplash Recently, I was talking with a friend who is a knowledgeable marketer with deep expertise in Google Analytics. He’s able to quickly diagnose issues that would take other people hours, if not days, to figure out. He can do this in a matter of minutes. His knowledge is in demand, and he doesn’t do a bit of self-promotion. He recently helped a friend and former colleague out as a favor. This ended up being something he could have charged $1,500-$2,000 for. Not only that, but he could also have documented some of the more …

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Futureproof Your Career (and Income)

Photo by Drew Beamer on Unsplash Every day we think of three things: the past, the present, and the future. When we think about the past and the future, we should use them both to shape our present. The past is just that, in the past. Don’t dwell on it but use it as a learning opportunity. The future cannot be predicted. Don’t try. However, the future can be influenced. What do I mean by this? Well, the things you do today will no doubt have an impact on the future. We just don’t always know in what ways. One …

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What if it doesn’t work?

It Might Not Work This is for those of you who have an idea buzzing around your head but are too afraid to make leap. Don’t read the following things as if I’m saying them. Read it as if you are saying them to yourself. Start with this: It may not work. Now ask yourself the following questions with your idea in mind: What if it doesn’t work? But, what if it does?  What if it doesn’t work the first time and I figure out why? What if I take what I learned, try again, and it works? What if …

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