September 2020 - The Winding Road

A Secret to Making a Career Change

by Travis L. ScottSeptember 30, 2020September 28, 2020

When I started The Winding Road in the spring of 2019, it was really more a way to dip my toes into the water of podcasting. I didn’t know where it would go and certainly didn’t know that it would lead me to providing advice around making a career change. Podcasting was blowing up. Everyone said that you ‘had to do it’ if you were a marketer- or anyone breathing for that matter. So, I went all in. Like I usually do with anything I’m learning or want to figure out. But then, I realized that I like writing much …

Why Being a Generalist Can Be a Strength

by Travis L. ScottSeptember 24, 2020September 24, 2020

Recently, a friend shared an interview that is on YouTube that I haven’t been able to get out of my head. Jacob Morgan interviewed David Epstein, the author of the book called Range: Why Generalists Triumph in a Specialized World. They discussed the topic of being a generalist versus a specialist. It resonates with me because I’ve been lamenting my own feelings of being more of a generalist than a specialist throughout my career. In fact, I’ve been a little down about it recently. I feel like I know about a lot of things and have experience doing many different …

Monetize and Scale Your Knowledge

by Travis L. ScottSeptember 17, 2020September 15, 2020

Photo by Aron Visuals on Unsplash Recently, I was talking with a friend who is a knowledgeable marketer with deep expertise in Google Analytics. He’s able to quickly diagnose issues that would take other people hours, if not days, to figure out. He can do this in a matter of minutes. His knowledge is in demand, and he doesn’t do a bit of self-promotion. He recently helped a friend and former colleague out as a favor. This ended up being something he could have charged $1,500-$2,000 for. Not only that, but he could also have documented some of the more …

Futureproof Your Career (and Income)

by Travis L. ScottSeptember 10, 2020September 10, 2020

Photo by Drew Beamer on Unsplash Every day we think of three things: the past, the present, and the future. When we think about the past and the future, we should use them both to shape our present. The past is just that, in the past. Don’t dwell on it but use it as a learning opportunity. The future cannot be predicted. Don’t try. However, the future can be influenced. What do I mean by this? Well, the things you do today will no doubt have an impact on the future. We just don’t always know in what ways. One …

What if it doesn’t work?

by Travis L. ScottSeptember 1, 2020August 31, 2020

It Might Not Work This is for those of you who have an idea buzzing around your head but are too afraid to make leap. Don’t read the following things as if I’m saying them. Read it as if you are saying them to yourself. Start with this: It may not work. Now ask yourself the following questions with your idea in mind: What if it doesn’t work? But, what if it does? What if it doesn’t work the first time and I figure out why? What if I take what I learned, try again, and it works? What if …