Brands Make Promises, So Should You
Marketing is a Promise I’m in the beginning phase of writing a book about marketing and, more specifically, recruitment marketing. In the beginning, I’m providing background and building a foundation based on what marketing is (and what it isn’t). This morning I wrote (in my book) about the promises that marketing makes, and it made me think about how we extend that to our careers. Every day, every bit of communication we have with people – email, phone calls, Zoom meetings, conversations at a conference – is part of building others’ perception of who you are and what you’re …