Blog

How to Write Better Quality Content in 3 Steps

Photo by Trent Erwin on Unsplash There’s no question that there’s a lot of noise out there when it comes to content. People are beginning to feel overwhelmed, and it takes a lot to get their attention, let alone keep them engaged long enough to read your article or watch your video. Write Every Day This may sound contradictory, but I think this is the most critical thing you can do to produce quality content. There are several reasons I feel this way. One, you’ll get better at writing over time. Becoming better at something is a surefire way to …

Read More

How I Come Up With Things to Write About – Every Single Day

Photo by Timothy Perry on Unsplash If you’re thinking about further developing your ‘personal brand’ or maybe you’re contemplating a career pivot or a change altogether, you’ve probably thought about creating content. Like me, you’re also eager to get your hands on as many books about your field or areas of interest as you can to soak up as much knowledge as possible. One of the best ways to make an impact and change the trajectory of your career is to be brave and begin sharing your perspectives and knowledge on the areas you would like to take your career.   …

Read More

These 5 Things Will Ensure a Successful Career Change

You may have heard the phrase ‘anything good is worth waiting for.’ It’s another way of saying, “Be patient.” This also applies to making a career change. Making a career change is a big decision. There’s also a lot stacked against you when you start out.  If you want to make a career change into something you’re “passionate” about, I would caution you to give that a second thought. Passion is an emotion, and emotions are fleeting. Even the most passionate things in life can begin to feel like a ‘job’ again when done as a profession. I don’t want …

Read More

A Secret to Making a Career Change

When I started The Winding Road in the spring of 2019, it was really more a way to dip my toes into the water of podcasting. I didn’t know where it would go and certainly didn’t know that it would lead me to providing advice around making a career change. Podcasting was blowing up. Everyone said that you ‘had to do it’ if you were a marketer- or anyone breathing for that matter. So, I went all in. Like I usually do with anything I’m learning or want to figure out. But then, I realized that I like writing much …

Read More

Why Being a Generalist Can Be a Strength

Recently, a friend shared an interview that is on YouTube that I haven’t been able to get out of my head. Jacob Morgan interviewed David Epstein, the author of the book called Range: Why Generalists Triumph in a Specialized World. They discussed the topic of being a generalist versus a specialist. It resonates with me because I’ve been lamenting my own feelings of being more of a generalist than a specialist throughout my career. In fact, I’ve been a little down about it recently. I feel like I know about a lot of things and have experience doing many different …

Read More

Monetize and Scale Your Knowledge

Photo by Aron Visuals on Unsplash Recently, I was talking with a friend who is a knowledgeable marketer with deep expertise in Google Analytics. He’s able to quickly diagnose issues that would take other people hours, if not days, to figure out. He can do this in a matter of minutes. His knowledge is in demand, and he doesn’t do a bit of self-promotion. He recently helped a friend and former colleague out as a favor. This ended up being something he could have charged $1,500-$2,000 for. Not only that, but he could also have documented some of the more …

Read More

Futureproof Your Career (and Income)

Photo by Drew Beamer on Unsplash Every day we think of three things: the past, the present, and the future. When we think about the past and the future, we should use them both to shape our present. The past is just that, in the past. Don’t dwell on it but use it as a learning opportunity. The future cannot be predicted. Don’t try. However, the future can be influenced. What do I mean by this? Well, the things you do today will no doubt have an impact on the future. We just don’t always know in what ways. One …

Read More

What if it doesn’t work?

It Might Not Work This is for those of you who have an idea buzzing around your head but are too afraid to make leap. Don’t read the following things as if I’m saying them. Read it as if you are saying them to yourself. Start with this: It may not work. Now ask yourself the following questions with your idea in mind: What if it doesn’t work? But, what if it does?  What if it doesn’t work the first time and I figure out why? What if I take what I learned, try again, and it works? What if …

Read More